Business

Ordering for a new logo? Here are some tips for you.

A logo is a sensitive symbol of our causes and businesses/organisations. Most of the time they communicate our character in the market, so they are subjective. In this article, I would like to share one important consideration for anyone planing

Why entrepreneurship is not freedom?

Building myself as an entrepreneur I juggled between freelance and employment. During the time until mid 2015 the market pulled me into and I virtually identified myself as an Information Technology expert than what I truly desired to be since

What vs Why in business.

Many of us from East Africa start up businesses on the principle of results. I want to have some income, I want to be respected, I want to feed my family or I want to be called so and so. As if

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